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This is yet another opportunity to expand your reach with AmEx’s large customer base. Participating in Small Business Saturday can, quite literally, put your business on the map and attract a greater number of customers through the holiday season.Īmerican Express also reaches out to select businesses during the Small Business Saturday promotional period to feature them in video and social media content tied to the shopping holiday. Here are a few reasons why signing up can be incredibly beneficial for you and your small business: Increase awareness of your business and reach a wider consumer baseĭuring these times, every business needs as many sales as they can get. Small Business Saturday is a great way to gain exposure at a time when small businesses need it most. In many shoppers’ minds, “deals” are synonymous with “Small Business Saturday.” As you prepare events, products, displays and more, consider the coupons or special offers you’d like to feature and begin to advertise them.
#Amex us rsvp registration
You’ll have the ability to log back in with your EIN to edit your information and change the location of the shop later if necessary.įor more information, American Express created this instructional video to help small businesses complete the registration process. From there, you’ll confirm your shop’s location on the map (you’ll need to toggle on the “Show on Shop Small Map” option to see it). Signing up for Small Business Saturday and adding your business to the Shop Small interactive map can be done in a few simple steps.įirst, submit your business’s Employer Identification Number (EIN) through American Express’s merchant profile page to verify your business. As a direct result of the challenges COVID-19 continues to present to small businesses, American Express encourages small businesses to register and add themselves to its Shop Small map and encourages shoppers to find and support those local businesses year-round, whether home for the holidays or on a road trip during the winter season. This year, Small Business Saturday will be observed on Saturday, November 27, 2021. Sponsored by American Express and backed by legislation, it's a chance for small businesses across the country to get increased exposure at the start of the holiday shopping season. Small Business Saturday is the “shopping holiday” between Black Friday and Cyber Monday where consumers are encouraged to #ShopSmall. If you want to sign up to be featured on American Express’s Shop Small map for Small Business Saturday 2021, here’s what you need to know. To help Americans find and support local small businesses, it created the "Shop Small" map that plots out small businesses across the country.
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To build on existing community support and continue to grow, small businesses can boost consumer awareness and reach more holiday shoppers by participating in Small Business Saturday, an annual shopping holiday dedicated to supporting local companies.Īmerican Express launched Small Business Saturday in 2010 and encourages people to Shop Small in their local communities, especially during the holiday season. Consumers who wanted to do their part to shop consciously and support small retailers where they could last year now have favorite local shops.
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Getty Images/DusanManicĪfter last year’s holiday season amid the pandemic, 2021’s holiday season will look a bit different this year, especially for businesses. From generating awareness for your business to potentially boosting sales, adding your small business to the Small Business Saturday map can offer many benefits at no cost to you.